The usefulness of networks , what Social Networks are for , is a very old topic of discussion but one that, in my case at least, I continue to be asked in the trainings I give. If you are thinking about working as a community manager , or are looking […]
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We all want to sell with social networks , and social media helps you do that: to bring your potential customers to your website to convert. But if you don’t have a strategy beforehand, all the steps you take will come to nothing. You will not find a good social […]
It doesn’t matter if you take a brand that has been on. Social networks for a long time, or you are going to start using social networks for the first time. A brand only grows on the Internet in its social networks if it works with strategy, with care, with […]
When a customer tells you that your price is too high, that they’re happy with their current supplier, or that there’s no room for new options right now, what they’re really telling you is that they trust someone else more than they trust you. As a potential supplier. Likewise, when […]
As we have reiterated, if a customer does not perceive a difference, they will decide by price . In many cases we offer a much more robust and effective value proposition, but the client does not always recognize or be aware of these differences. It is not easy to refer […]
Has it ever happened to you that when paying your bill at a restaurant they tell you that they only accept cash? The discomfort is immediate. Set the right You probably do not have the money available at that moment. So you will have to go to withdraw from the […]
Content can naturally become outdated over time. And users can usually tell when an article feels old. If you wait too long to update your content, your competitors could have: Information that’s more up to date. Statistics and analysis from more recent datasets. Case studies that are more relevant to […]
Depending on the needs and capabilities of your business, it may be time to optimize for new markets. Or if you already have an international . SEO strategy, perhaps it’s time to double down on those secondary markets that may have been previously neglected. Given that international SEO is one […]
Beyond ranking in the top positions for your commercial Often thesekeywords, there’s often so much opportunity to create and scale informational content. Earlier on, I mentioned the importance of showcasing E-E-A-T. Producing and scaling useful, relevant, and high-quality content is a great way to demonstrate experience, expertise, authority, and trust. […]
In a context of IT jobs unemployment, finding a job, for example. Is an objective to achieve; it is the dependent variable of the orientation process. In a situation in which the person is already employed but dissatisfied on a personal and professional level. The objectives of the orientation are […]
