The usefulness of networks , what Social Networks are for , is a very old topic of discussion but one that, in my case at least, I continue to be asked in the trainings I give. If you are thinking about working as a community manager , or are looking […]
C Level Executive List
38 posts
We all want to sell with social networks , and social media helps you do that: to bring your potential customers to your website to convert. But if you don’t have a strategy beforehand, all the steps you take will come to nothing. You will not find a good social […]
It doesn’t matter if you take a brand that has been on. Social networks for a long time, or you are going to start using social networks for the first time. A brand only grows on the Internet in its social networks if it works with strategy, with care, with […]
When a customer tells you that your price is too high, that they’re happy with their current supplier, or that there’s no room for new options right now, what they’re really telling you is that they trust someone else more than they trust you. As a potential supplier. Likewise, when […]
As we have reiterated, if a customer does not perceive a difference, they will decide by price . In many cases we offer a much more robust and effective value proposition, but the client does not always recognize or be aware of these differences. It is not easy to refer […]
Has it ever happened to you that when paying your bill at a restaurant they tell you that they only accept cash? The discomfort is immediate. Set the right You probably do not have the money available at that moment. So you will have to go to withdraw from the […]
In a context of IT jobs unemployment, finding a job, for example. Is an objective to achieve; it is the dependent variable of the orientation process. In a situation in which the person is already employed but dissatisfied on a personal and professional level. The objectives of the orientation are […]
To refer to very different elements in very diverse contexts and situations. A person’s motivation is said to “generate” that person’s behavior. The operational and concrete definition of “motivation” presented here is related to the existence of a problem defined in a general sense. That is, there is motivation when […]
The way Effective motivators and their function depend on each person. Their learning history and the specific situation in which they find themselves. among other factors. This means that what motivates a person, and the way in which it motivates them, is different from other people. Even what motivates a […]
A few months ago Instagram introduced a new feature: Instagram Stories . In this way, this social network was coupled with the dynamics of Snapchat , trying to Complete guide captivate an even younger audience. The strategy began to be very useful for brands. Instagram Stories allows […]
