Content can naturally become outdated over time. And users can usually tell when an article feels old. If you wait too long to update your content, your competitors could have: Information that’s more up to date. Statistics and analysis from more recent datasets. Case studies that are more relevant to today’s questions. Result of republishing one of our articles with up-to-date statistics. Result of republishing one of our articles with up-to-date statistics. Ultimately, it’s Google’s job to ensure users have a good experience when they click through to content via the search results. So if your competitors are doing a good job at keeping their content up to date and you are not, you’ll likely lose out in the rankings.

Continue to look for new content opportunities

As the demands from users change over time, this is reflected in the queries they search for online. In turn, this means that new content top industry data opportunitiesTherefore, will arise every now and then. You can stay on top of new content opportunities by: Regularly conducting keyword research. Regularly checking for keyword/content gaps between you and your competitors. Ahrefs’ new Competitive Therefore,Analysis tool is great for seeing what keywords your competitors rank for that you don’t. Start off by entering your domain as the target and then the domains of your competitors.

Monitor and review your performance frequently

Most SEOs would agree that effective monitoring and reporting Email Lead are essential. That said, I believe it’s an area that can be done more effectively by many. One example is that many SEOs rely solely on Search Console to see how they are ranking for their top keywords. There’s no doubt Search Console is an incredibly useful source for reporting and should be included in reports.Therefore, That said, I don’t see it as the most effective tool to measure ranking performance. Therefore,Here’s why: Average ranking data is often heavily skewed by irrelevant searches (e.g., irrelevant locations).