Every business has the same end goal. Sell a product and then turn your former or one-time customers into repeat customers.
The list of tactics to influence consumers is long. It could be hiring an additional sales team, buying ads, or improving your product or service. All of these techniques are designed to help businesses increase sales.
In this article, I propose to focus on one tactic for attracting and retaining customers – email marketing funnels. When built correctly. They lead to increased sales and revenues.
What are email marketing funnels
To understand how email marketing funnels can help your business, you first need to understand what they are.
A marketing funnel is a customer’s journey from getting to Estonia Phone Number List know a brand to buying a product or service and turning it into a regular customer. An email marketing funnel is no different. But turning leads into loyal customers is done through email marketing tactics.
If you want your email marketing to be successful, you must have a well-thought-out strategy to ensure that the right content is delivered to potential customers at the right time. And email marketing funnels do a good job of this.
How it works. At the beginning of the funnel, you have raw traffic. As traffic moves through the funnel, it turns into leads and eventually converts into customers.
The first stage of the email marketing funnel is acquisition .
For this, landing pages are most often created, where content that is useful to the client is offered. Thus, targeted visitors are attracted.
The next step is to convert raw traffic into leads. Subscription forms Email Lead with a targeted call to action do a great job of this. If the offer meets the requirements of visitors, we will get a high subscription conversion rate. This is the second stage – interaction .
Once we receive an email address, we connect it to an automated email marketing funnel. A series of emails are sent to subscribers. The principle of sending mailing lists is based on their actions – what content interested them, what letters they opened earlier and what links they clicked on. Thus, the third stage is formed – education (cultivation) of leads .