In the meanwhile, life seems to happen normally within TikTok, and this whole ban situation in the United States did not hold them from releasing new features for their users. On March 27, the Company released the Effect House Branded Effects – a new solution that allows brands to work directly with TikTok effect creators to produce custom Branded Effects.
And what can you – as a marketer – expect from Effect House Branded Effects moving forward
We can not deny that the whole ban situation in the United States caused a buzz in TikTok land. It is still a critical moment for the company since a growing number of Ws Number List brands are hesitant to experiment with ads on the platform.
Could the Effect House Branded Effects be an attempt to circumvent this scenario and try to make TikTok even more attractive to brands? Well, I believe that this option is quite possible. But, regardless of the reasons behind this announcement, it’s very clear that TikTok just opened a door full of possibilities for brands.
A study from Neuro-Insight shows that brands on TikTok see higher engagement and receptiveness to brand messaging and call-to-actions. Thus, TikTok is already a great environment for brands. In addition to that, another study says that 79% of users agree that TikTok is a place to demonstrate their personality and express themselves, reinforcing the demand for creativity that we mentioned earlier – which Effect House aims to promote.
But, developing custom effects and exploring creativity in depth is not for everyone – this demands a qualified team, dedicated to doing so, and not all companies have the capacity to make this kind of investment. To try it out, TikTok is redirecting people to fill out an interest form. Will you give it a try?
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Effect House Branded Effects
Going a step further, the “Effect House Branded Effects” is an extension of this existing Effect House, but now focusing on bringing brands to the game, too. So, in other words, “Effect House Branded Effects” is a long name to say that brands will be allowed to work directly with TikTok effect creators to produce custom Email Lead Branded Effects, highly customized with branded elements and possibilities for CTAs (call-to-actions), custom audience targeting, and campaigns.