Browse templates There’s no excuse for sending out an email campaign without your logo or wordmark. Most templates have a section for this at the top; if yours doesn’t. Add one. It’s also a good practice to put your logo or wordmark in the email footer. Your template should also incorporate your brand’s color scheme. Don’t go overboard — there’s no ne to include an entire color palette or coordinate every element. When changing text and background colors. Maintain legibility by keeping font sizes large and using high-contrast color combos.

Chart your reader’s journey with design elements

Design tip: double-check your color palette with webaim’s contrast checker. If your font is a lighter weight than the tool’s default font. You may ne to increase contrast to stay within accessibility guidelines. Chart your reader’s journey with design elements email list Design isn’t just about aesthetics. It’s a tool you can use to shape a reader’s experience. Most people scan their email messages. But you can use design to strategically highlight enticing information and earn your reader’s full attention.

Set a hierarchy to highlight key points

Set a hierarchy to highlight key pointsUsing typography to create a visual hierarchy helps scanners quickly pick out the key message of your email. The size. Weight. Color. Contrast levels. And even shape of your text provide cues that guide a reader’s focus. The longer your email. The more hierarchical elements — like headers Email Lead and subheads — are necessary to break your content into digestible sections. Design tip: when creating text styles. Don’t go overboard with differentiation. You only ne to change one or two elements — for example. Weight and size or size and color — to denote hierarchy. Lead readers through a longer email with eye-catching elements