Good email newsletter design speaks for itself.Your messaging is only as strong as its weakest element. And design is one of these elements. Colors Design deserves can influence mood. And fonts can indicate trustworthiness as effectively as any words. The combination of your choices can make your email look professional […]
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Don’t forget basic design principles It’s easy to get caught up in the minutiae of your design and lose sight of the big picture (or the full email). Your last task before finalizing your email newsletter’s design: double-check your template against the following rules to make sure you’re adhering to […]
Shoot for a simple presentation The desire to make things too complex is a common design downfall. When you try to draw attention to too many things. Readers just get overwhelm. Including plenty of white space is the best way to make your design pop. Give your content space to […]
Your newsletter layout should partner with the visual hierarchy you creat earlier to draw eyes from one key element to the next. The invert pyramid is a great format for short messages with a single cta; longer newsletters require multiple elements to keep readers engag all the way through. Try […]
Browse templates There’s no excuse for sending out an email campaign without your logo or wordmark. Most templates have a section for this at the top; if yours doesn’t. Add one. It’s also a good practice to put your logo or wordmark in the email footer. Your template should also […]
Marketing Sherpa is a must-read for analytical and proactive marketers. 10. Advertising Age Advertising Age Marketing Website Advertising Age is a well-establishe company that has grown and evolve with the industry. Starte in 1930, Advertising Age covers marketing aspects as heavily as it does straight advertising, focusing exclusive sections on […]
Spectrum Group is proud to be a certified Bing Partner, celebrating our continued partnership with the second largest search engine. Here’s the scoop on how the certification program benefits clients and why we’re proud to be on Microsoft’s Partner list of qualified agencies. What’s the Microsoft Partner Program All About? What […]
Content is anything and everything that adds value to a searcher. This could be in the form of a blog post, a video, a podcast, or even a hilarious meme. It is essential for businesses because it is one of the tools that can drive traffic and conversions to your site. […]
Registration systems can be obtaind, Measures taken or proposd by the controller to remdy the breach / measures to minimize the negative effects of the breach When creating a notification, point causes numerous problems for the administrator. It happens quite often that it is difficult to identify realistic measures that […]
In a situation where the administrator also uses civil law forms of employment (including self-employment), where such persons as a result, when processing personal data, use the administrator’s means and organizational solutions (e.g. systems, rooms), and moreover, they do so at the request of the administrator , authorization should also […]
