The famous banners to obtain permsion to collect user data. Now companies obtain first-hand data with the information collect from their website social networks crm etc. These are some of the tools that will most successful in as technology advances. We will see how they adapt to the new reality and demands of consumers. Per digital. When the vion comes the company’s msion an example of ambidexterity in new times of consumption. That consumer habits have chang and that we are in a moment of very complex socioeconomic context a sufficiently publh fact.

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But what perhaps not so cover in the mia are the great solutions of the leading. Brands in these turbulent times and which must come a reference for st marketing practices. Solutions that are only forg from a deep knowlge of the business. But also from mobile app designs service the ambidexterity that th blog has already echo. And yes we have talk at dec about leaders in customer and employee. Experience necessary in the new vion of people as the center of the business . But now the time for companies that lieve in innovation from new challenges and solutions in all marketing strategies using and abusing new technologies. And it’s time to lten to them.

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At the last dec congress metaexperience the presentation by jesús luque chief technology officer of per digital “dressing the metaverse. A successful digital transformation” by per costumesalready reveal several essential aspects for adapting to change: diversification technology reuse of its assets and rescuing the company’s vion from corporate websites Email Lead and putting it into action. And as jesús wely told us in last monday’s fabulous guid tour you cannot understand diversification without understanding what your business your roots and what your assets are. Per costumes was found in as a supplier of costumes for cinema and theater.