Learning to communicate in a period of constant uncertainty is essential for brands and companies . A few days from the DPCMs, we face our worries, we fear a second lockdown. Brought forward in some cities by curfews and restrictions.

The fear that triggers the virus looms over our daily lives

Having exceeded the quota of ten thousand daily cases has terribly cooled the moods of the Italians and the intentions of the Government. A new squeeze on consumption and activity seems to be orbiting around us and there are those who are already preparing for the next forced isolation.

Simple pessimism, crude realism The extreme difficulty or pure defeatism, however we Thailand Phone Number List want to define this attitude. The truth is that the situation still appears very confused and ill-defined. The uncertainty that Covid-19 has unleashed invests companies and is reflected on social networks.

What to do, then, to live better this period? How can a brand respond in a balanced way to the needs of the consumer in a changing and unstable moment?

An ad hoc editorial plan

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The extreme difficulty that digital operators are experiencing. From social The extreme difficulty media managers and digital specialists, to sentiment analysts and press offices. Is precisely having to act in a changing context, the implications of which are not even remotely predictable.

It is not possible to imagine the economic return of this period of emergency. As well as the next moves regarding commercial activities, online and offline, those of public and private offices.

How to resist?

Having a pinch of intuition , an aptitude for foresight , a reasonable dose of empathy is essential for those who communicate. It is necessary to understand what is the right time to Email Lead announce news, to launch new products or services; it is necessary to adequately interpret the mood of the followers of a fanpage and imagine how the next newsletter will be received . It is a delicate science that cannot always be taught, without shared rules. But on which one can work to find the right key to effective communication .