One of the strengths of a leader is achieving the emotional leadership of his work teams. People who expect and aspire to a work, professional and human ecosystem where they can coexist to produce, learn and grow professionally and personally. Storytelling helps leaders awaken positive emotions that facilitate communication and involve employees . To generate this connection, it is key to lead by example. But along with it, develop inspiring conversations aimed at commitment. Not only with the brand and customers, but with the workers. That is, the internal client.

Persuasion is the central axis of business

Persuasion is the central axis of business. Before launching a product, or a service to the market, someone has to convince management that it will convince a number of people. At least to a sufficient number. But not only from consumers, but also from investors. It is undoubtedly a loop of continuous positive influence. But unfortunately, there are email contact list very few executives, managers and other heads of departments and organizations with the ability to communicate with conviction. And I’m not even telling you to inspire you.

Well-constructed stories create a feeling of pride

Well-constructed stories create a feeling of pride. That is, stories that generate adherence to a set of values ​​and that, therefore, lead to achieving higher levels of performance and productivity, but also personal satisfaction in each member of a brand. Stories have an undeniable effect on us. They touch the sensitive chord of emotions and stimulate and provoke us to want to know more about what they contain. It is for this reason that storytelling is of utmost importance for leaders within companies. Storytelling Email Lead helps connect and build relationships between the people who are part of the brand . The hierarchical level does not matter. Stories connect all levels of the company.