Creating a successful email marketing funnel requires several key components:
Traffic . Try to ensure a constant influx of quality targeted traffic. Don’t try to cover everyone at once. By attracting general traffic, you will spend more time weeding out inactive and uninterested users. The visitors that land on your page should be in the process of looking for specific content that fits with the theme and offers for your customers.
Content . Any visitor who comes to your site must have a reason for providing an email address. Just like that, no one will leave you contacts. Your goal should be to demonstrate the value of the content and create trust for the customer.
Tools . You will need to ensure that email addresses Egypt Phone Number List are captured. For example, using special subscription forms and landing pages or landing pages . You will also need a marketing automation tool ( mailing service ) to successfully implement the stages of the email marketing funnel.
To get started, this will be enough to create an email funnel. Of course, you can go further and apply A/B testing to improve your conversion rate. But it is better to implement it after setting up all the stages of the funnel and using this tool to improve them.
Next let’s look at how to create your own funnel using key components
Stage 1. Attracting traffic
Marketing starts with traffic. To create a successful email funnel, you need to provide it with a constant stream of targeted traffic. To attract him, prepare quality content. For this, 2 models are most often used:
1. Landing pages. Offer your visitors valuable content. For example, a book or a recording of a useful webinar. Drive traffic to a landing page that promotes such content. Instead of embedding small opt-in forms into your website, create a custom landing page that will start generating traffic for your funnel.
How to choose the right offer for your landing page? You can offer whatever you see fit. But it’s better to recommend content (create a course, a book, links to webinars…) that you will send out via email. This will help lead the audience to the planned goal, gradually forming the necessary perception of your brand, product or company among subscribers.
In this case, write one strong call to action for each landing page. This Email Lead will increase the conversion. Landing pages are also a great place to highlight the benefits of your product. At the same time, we focus on the content, not on the sale of the product. And we collect a client base to conduct it through the email funnel.
2. Subscription forms are another way to drive traffic into your marketing funnels. Because you can embed subscription forms almost anywhere on the website. They can be placed in every blog post. Or find a place for them on the main page of the site – at the top, bottom or anywhere else.