Don’t ignore the post-visit stage. It starts capturing potential customers. Offer them something else. And do not let go of their attention as long as possible. To do this, you can create some kind of step-by-step instructions for a topic that interests visitors and suggest additional steps for downloading. Think about what might be relevant to your customers and place a small part of the information on the site, and offer the main fragment for download.
Avoid placing offline content on your capture pages. Your goal should be to give readers a maximum of 50% at the start and the rest after download. Thus, you will get not just readers, but potential customers interested in a particular topic.
So, once you’ve created your content, drive traffic to it through the channel of your choice. Once you start getting massive traffic, it’s time to capture leads.
Stage 2: Capturing Leads
It consists of 2 things:
1. Matching the right offer with the right content
Optimization of the lead capture form to increase conversions
How to implement it.
1. Provide a strong offer
When it comes to generating leads, you need to provide content that you don’t mind leaving your email address for. Therefore, your offer should be relevant to their interests and be valuable Ecuador Phone Number List enough to include your email in the signup form.
It is recommended that you create a targeted offer for only the most effective content on the site. Content that received the most targeted visitors. In this case, we are interested in organic traffic. He is more targeted.
This is how you get an idea of what your readers want by analyzing incoming keywords. Determine the 5 most effective pages of content by the number of clicks. For each of these pages, find the most popular search terms. And based on them, create content and offer it to readers.
To do this, you will need optimized subscription forms. Read on for how to create them.
2. Create convenient subscription forms
As we have already seen, landing pages work great for collecting Email Lead leads. But you can still create an attractive registration form on your site. Since the traffic is already targeted and visitors are familiar with your content. Therefore, convincing them to leave their email addresses does not require much effort.
However, there are a few things you can do to improve your conversion rate.