Delivery and take-away have become, in the last year
The lifeline for catering. While waiting for the return to everyday life, TheFork – the app for online booking in the best places at discounted prices – presented a balance sheet on the impact of the pandemic in a sector that has been put to the test since March 2020.
“Catering – says Andrea Arizzi , manager of TheFork – has shown resilience and ability to update through digitization . We have been alongside partner companies (over 20,000 in Italy) with marketing initiatives . We offered our platform to advertise their delivery businesses for free; we have developed gift cards and canceled commissions for the most advanced versions of the management system. All these activities have resulted in a total investment of almost 25 million euros. And we are already working to better prepare for the reopening”.
Last summer as stated in the report it gave positive results, with Azerbaijan Phone Number List an at least partial recovery of the numbers lost during the lockdown of the first wave. But the restaurant industry has been able to find solutions even during the forced closure of the activities. Boosting home delivery and takeaway services has been essential for intercepting the public, forced within the home walls, but bored by the routine of cooking and eager to get to know new flavours. To date, on TheFork, 10% of restaurants offer delivery, while 12.5% allow take-away. Numbers still small, but destined to grow.
At the restaurant safely
Despite the Coronavirus emergency, going to a restaurant is one of the experiences that consumers miss the most. In the study conducted in our country by TheFork in January 2021 , on over 5,000 users , 52% said that, as soon as possible, they will go out to lunch more frequently than in the past. 38 % said they will, albeit less Email Lead than before. Only 4% will wait for the absolute end of the pandemic. A significant insight that emerges from the research concerns the perception of safety: the half of the interviewees feel less exposed to the risk of contagion in restaurants, where social distancing is respected, rather than visiting family and friends.