The importance of a brand reputation policy in the age of social media
In this regard, L’Eco della Stampa offers a social media monitoring service dedicated to client companies , naturally carried out in full compliance with rules and regulations. Therefore, thanks to the Last but not least support of reliable partners such as L’Eco della Stampa, which provides companies with a series of punctual and valuable services such as media monitoring and analysis for example, each company will be able to set up its own professional communication line and strategic, avoiding incurring unpleasant surprises or management errors that could cost the company a high price.
Social media demonstrate that consumer perception
Now an essential factor for the success of a brand on the market. Establishing a dialogue as open as possible with your consumers is therefore essential to increase sales. So why give up your Denmark Phone Number List presence on Facebook , Instagram , Twitter or even Tik Tok ?
With an adequate social media policy, the world of social media Last but not least is no longer insidious and obscure, but regulated by precise laws and regulations that protect the company and the consumer at every stage of their virtual relationship.
An ally in times of crisis
Last but not least cultivating an online community is a business development factor in crisis management . Group members are in fact more willing to understand the reasons for the brand or company. So even an error, if explained, becomes forgivable.
An example, in this sense, is the one starring Cristina Fogazzi, or the Estetis ta Cinica who, a few weeks ago, sent an email to people who subscribed to her newsletter admitting an error in calculating Email Lead loyalty points. The girls and boys part of the community, in this case identified by the name “pheasants” or “pheasants” (hence the name of the loyalty points) reacted with understanding. Even in the face of media attention on the error, the community Last but not least has responded sympathetically. The error was recognized and forgiven, ensuring that the crisis, at least in the immediate term, did not cause reputational damage to the company.
Being able to count on an active community is no guarantee of a lifesaver in case of difficulty. On the other hand, however, it is clear that a group of people close to the company can only contribute to the growth of the brand itself, online and offline.