To carry out the profession of influencer professionally and successfully, paid as a percentage of commission on sales, or in exclusive products and services, you currently need to possess some South Korea Phone Number List characteristics : personality. Charisma , ability to be innovative and never banal. But it is necessary, above all, to understand one’s fans , to give them everything they expect from the character, without disappointing expectations and without boring with sponsorships on blogs and social networks which would risk distorting one’s being. Consistency must be the basis of the work.

The most common metrics used to measure an influencer’s reach and impact include:

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  • the number of followers ;
  • the reach (the actual number of people who viewed the content);
  • the impression (the number of times a post appears on a screen);
  • the number of interactions (likes, comments, shares);
  • referral traffic (to measure the traffic that a link brings to a site, whether corporate or connected to a campaign).
Natangelo on Il Fatto Quotidiano (2016)

Chiara Ferragni’s secret

Impossible not to consider the example of Chiara Ferragni, a thirty-year-old fashion blogger, better known as The Blonde Salad . The young woman from Cremona, who now divides her time between Los Email Lead Angeles and Milan. Has millions of followers going from Instagram, the social network that made her famous, to Facebook and Snapchat. After the success achieved with her blog, she has reached a turnover of over 10 million dollars a year, not only as an influencer of the most high-profile fashion brands, but also as the creator of her own line of clothing, shoes and accessories .

On 5 October this year, Rai 2 dedicated an entire evening to the “Fenomeno Ferragn. Defining Chiara as an Italian icon in the world. The film “Unposted” was broadcast for the first time and, after winning at the Venice Film Festival , it also received a nomination for the 2020 Silver Ribbons in the “Royal Cinema” category.