Mindfulness teaches: “Make the mundane sacred” . This can mean learning to value the characteristics of what is constantly under your eyes, for If there’s another example dissecting an already well-known product, listing its qualities, exalting the company’s know-how. When the situation hangs in the balance, there’s only one thing that can work: focusing on ourselves .

This is the right time to do branding, focusing on Sweden Phone Number List the company’s values, the quality of the products, the solutions we offer with our service, the people who built the brand and how it has evolved over time.

Naturally, this type of content must be rethought on the basis If there’s another of the historical moment we are experiencing, the difficulties it entails, calibrating values, objectives and stories on the line that the company and the brand are following.

Newsjacking and positivity

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If there’s another thing that the lockdown has certainly taught us, it’s that viral and spontaneous initiatives flock every day and everywhere. Do you remember the leitmotiv of the balcony songs?

Having the pulse of the situation, reading what is happening in Email Lead the area, is an activity that we cannot neglect, together with intelligent newsjacking .

Taking the most interesting or viral news If there’s another on the web and reusing them, commenting on them or creating a themed creative post, is an operation that helps bring new targets closer to the brand, as well as showing its dynamism and freshness.