The number of companies open for more than 3.5 years showed significant growth in 2021, according to the GEM (Global Entrepreneurship Monitor) 2021. So-called “mature companies” can start thinking about more daring and well-structured strategies, such as the sales machine, indicated for this business profile, with scalability plans. But, before making any decision or hiring services, you need to understand what a sales machine is and the importance of this concept. What is a vending machine? Sales Machine is a concept used to create a scalable business model, based on cohesive methodologies, with the aim of driving internal growth and transforming your sales process . To apply the methodology, it is necessary to have the necessary knowledge in the subject and market expertise to avoid common mistakes.
Contrary to what some believe
Having good sales executives and formulating sensational offers is not enough to be successful: it is necessary to rely on the strategy and tactics of a prepared and experienced team to scale a business in a healthy and well-planned way. In addition, it is essential to have a well-defined process, working on the 4 pillars of sales productivity : Law Suit Canadian Biotechnology Email List Management Technology People It is no use just training and qualifying salespeople, but neglecting other areas of the company. This is a common mistake when thinking about sales productivity: focusing too much on the sales team, forgetting other aspects that interfere with the performance of this area. Therefore, the ideal is to carry out a systemic diagnosis of all the company’s processes related to sales, as we will see throughout this article.
this way we can highlight four primary benefits
Of the vending machine: Scalability predictability Customer acquisition and retention profitability In addition to these generated pillars. The sales machine is relevant for companies in many other aspects, including: Adaptability market dominance Increase sales brand. Reinforcement How to scale a business in a healthy way? To turn your Email Lead company into a sales machine and scale. Wwithout putting the business at risk, you nee to set up. A sales process that is financially sustainable and aligned with marketing. It is the joint work of marketing and sales , in line with the company’s management and decision makers. Which will coordinate the project and generate opportunities, while. The sales team will be in charge of putting it into practice.