Where to begin?
Before creating a strategy for this holiday period, analyze the data from last year’s campaign. The goal is to learn from past successes and failures in order to achieve higher performance this year. To do this, answer the following questions:
- What products made the most profit last Bolivia Phone Number List year? Perhaps it would be appropriate to focus on them this year as well;
- Which promotions worked best? Try to run similar ones this time;
- Which customer groups generated the most Do not allow officialdom revenue? Set up an email campaign to focus more on these groups;
- What ideas failed? Don’t use them this year, or try to improve if you figured out what was wrong.
Answering these questions will help you select the best email marketing solutions for this year and increase your campaign’s chances of success.
To get the most out of the holidays, divide your campaign into 3 phases:
- Pre-holiday mailings (2-3 weeks before the New Year).
- New Year’s Eve.
- Christmas and 2-3 weeks after (all of January).
Design plays an important role in New Year and Christmas campaigns. Here are a few examples of successful solutions.
Take advantage of the idea of Lingualeo online language courses. The New Year’s letter was approached creatively. Instead of standard discounts, subscribers were offered to fulfill their dream.
Do not allow officialdom to your New Year’s letters. The standard for holiday letters is that there are no standards. There will be a lot of offers with discounts in mailboxes, but not everyone will be able to Email Lead do it in an original, beautiful and humorous way.
Pich Shop succeeded quite well. The shop sends emails daily with various gift ideas, fun text and images, and indicates how many days are left until the New Year.