Discover how I use mind mapping tools to synthesize, organize and develop information for a Landing Page. Pssss, shall I tell you a secret? Something that I’ve only told a few people and not for nothing, but because I’m still working on it? Something that, of course, I will tell you first, for being part of this community and that may escape me in this post. Or maybe not. Who knows? Do you want to know? Hello! Ains, how warm, eh? To give you an idea, here in Murcia these days we take the glasses of milk out to the balcony so that the Cola-Cao can dissolve well. I won’t tell you more.

A Landing Page is a “cute sales letter”

Not like little hearts next to the titles or flowers that mix roses with fuchsias. No. I mean that, in reality, the information industry email list you give on a Landing Page must follow a logical process, vertically, of arguments that lead you to a “sale” (or objective) . TRUE? And what are those arguments? What should you include? In what order? The answer to these questions can be decisive in the success of the Landing . Yes, I swear by Drilo and Huga the Turtle, he doesn’t know how to run and when he goes out for a walk he takes a long time to come back, come back…

Then questions will continue to arise,

Always provoked by the previous argument . Questions like how much does it cost? what does it consist of? What guarantees do I have? Who proves its validity? When does it start?… All of those questions must have answers and, forgive me for being a little hesitant, in a specific order. Do you agree?. Furthermore, some answers or Email Lead sections will be more likely to send your visitor towards the goal . For example, after telling you the great benefit you would get, why not put a call to action? You can go directly to buy or continue scrolling. Where to place those calls to action? You’re going to decide, you’ll see.