The amounts of available data grow daily, and finding ways to mine that data, analyze it, and apply it to advertising and marketing is making AI more and more attractive every year.
And as more organizations accumulate human resources specializing in data science and market analysis, the appeal of AI and marketing automation will become even stronger.
So, will AI replace digital marketers? Keep reading to discover the answer.
First of All, What Is Marketing Automation
One of the pros of artificial intelligence is its ability to automate certain tasks or sets of related tasks.
There are obvious benefits to such automation, including Whatsapp Data streamlining processes and efficiently measuring outcomes with less time and effort.
Marketing automation employs the capabilities of various systems, software, and platforms to build abilities that rise above the capability that each of these could do individually.
One of the most beneficial results of this type of automation is the ability to streamline data collection and analysis.
Interactive Ebook: The impact of Artificial Intelligence on Content Marketing.
While AI is useful, those of you in the digital marketing industry understand that this field still relies on the elements of creativity, inventiveness, and originality when finding ways to connect better with customers.
In other words, digital marketing still needs that human touch.
It needs storytelling and emotion, two things AI is unable to master in the ways needed for effective marketing today.
Yet, while human abilities will always be needed, you’ll benefit from realizing and accepting that your role in digital marketing will have to change over time.
The goal in most companies and marketing departments today is not to replace human resources altogether but to determine how to benefit from AI when it comes to their digital marketing strategy.
Automate routine and repetitive tasks and processes
While AI is useful, those of you in the digital marketing industry understand that this field still relies on the elements of creativity, inventiveness, and originality when finding ways to connect better with customers.
In other words, digital marketing still needs that human touch.
It needs storytelling and emotion, two things AI is unable to master in the ways needed for effective marketing today.
The Email Lead goal in most companies and marketing departments today is not to replace.