Every company should have a Black Friday strategy

Since knowledge is power, we bring you the key data to help you with your campaign.

Imported from American tradition, Black Friday is one of the busiest sales days of the year worldwide. Traditionally it is the Friday after Thanksgiving. This year, the date falls on November 24.

For all types of businesses, this is a great opportunity to gain sales, improve their brand image, reward customer loyalty and surpass their competition.

Black Friday statistics in Spain

There’s no other way to say it: every business should have a Black Friday strategy. And because knowledge is power, we provide you with some key Black Friday Global statistics to help you prepare your campaign:

96% of people know what Black Friday is , although not everyone knows how to indicate the exact date.
55.76% of consumers planned to Albania Phone Number List make a purchase on Black Friday in 2018.
According to Google Trends, 22.7% of all searches related to Black Friday were recorded on Friday itself.
Spaniards plan to spend an average of €210 on Black Friday offers.

On average, it is estimated that

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they will buy about 4 products per person. The average potential savings on Black Friday is €99 per consumer.
Although sales remain quite stable throughout the Jordan Phone Number List day between 10:00 and 23:00, we find purchase peaks at 20:00 and 21:00 .
In Spain, on Black Friday there are 706% more sales than on any other day and 646% more than on a normal Friday.
The average discount expected by customers on Black Friday is 45%, while the actual discount applied by brands only reaches 50%.
The most purchased products on Black Friday are clothing, shoes, electronics, cosmetics and books, in this order.
Regarding online purchases vs. offline , 16% of Spaniards bought only in physical stores, 40% bought only in online stores and 44% made purchases in both media.

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