In this sense, sentiment analysis intervenes and allows us to observe more deeply not only active behaviors (clicks or purchases), but also emotional reactions . Undoubtedly, a string of compliments cannot replace the effective sale of our product, but it makes us realize if we are talking to the right people and, possibly, gives us incentives to develop products and services consistent with our objectives.

The goals of sentiment analysis

In summary, sentiment analysis serves to:

  • monitor in real time the reactions of our Armenia Phone Number List followers to posts on social channels about a certain topic;
  • monitor opinions on the brand in general and, consequently, evaluate the online reputation;
  • listen to requests , needs and priorities of the target and, in general, of those who follow us;

From data to business development

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Doing sentiment analysis is not something you can do alone . Just think of how costly it can be – in terms of time and energy – to collect tweets, comments, captions that talk about you on the Net. Once the corpus has been aggregated, you would still have the entire analysis to do. Fortunately, there are software and platforms – such as the Eco Social service of the Eco della Stampa – specifically developed to identify, through a screening, the texts in which you or the subject of the survey are mentioned.

Very often the services also return graphs and infographics that aggregate the data collected and turn into business development tools in your hands. Did your sustainability-conscious fans like Email Lead your backpack but didn’t buy it? Thanks to the sentiment analysis you will be able to conclude that your product has been appreciated. Now you just have to understand why it has not sold as much as you expected. Is it a pricing issue? Of functionality? Of seasonality?

Sentiment analysis is the starting point for a more in-depth investigation, a premise for the growth of your business. And that’s why, once tried, few want to do without it.