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Are they paying for expensive keywords
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the ultimate goal is to create ppc campaigns that drive results and are better than your competition! You can do this by studying the types of ads they are using and in which networks or platforms. Are they paying for expensive keywords or conversion-focuse phrases? Or is their ppc focuse on brand awareness? You can also review their landing pages to analyze messaging and ctas. Are they creating custom landing pages for every campaign or relying on a few money pages?