Communication for your company TweetShare Marco Targa Written by Marco Targa Having grown up surround by numbers and statistical analyses. I broaden my horizons to the world of communication by becoming certifi in Inbound Marketing. Do you ne support for your strategy or on reading data regarding your website? I’m the right person! Social content marketing and itorial plan: history of an evolution FRANCESCO FARINELLI – 10 JANUARY 2023 Social content marketing
Building the social itorial plan for a company
Represents a constant challenge for the creative team. The starting point. in fact. is always europe email list and in any case a creative idea that is us to develop what are commonly call P (Digital itorial Plan). capable of covering a certain fairly continuous period of time. usually 6 months or 1 year. But at the basis of this activity. in addition to having previously establish the fundamental objectives for which the company wishes to control certain social channels. remains the creative process of generating new ideas. You might be interest in.
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Motivate your ideas and find the right ones Giving a concrete and tangible motivation to creative ideas. even for social mia. and thus justifying all the micro-data that is generat at P level. is always a problematic operation. Then demonstrating the effectiveness of individual posts. and making your contact person understand whether it is working Email Lead or not – and why – is an even more difficult process. Often because excessive attention is paid (even today) to the so-call ” vanity metrics ” without having a clear understanding of the aim and ” purpose ” behind the construction of an itorial plan or a single post for social mia. In this continuous process. we still notice many examples of companies and profiles that rely on types of “filler” content. not always functional to a narrative or a specific objective.