Below 8 or 10 million people, segmented television will be a real growth driver. The 4 levers of Advanced TV are geolocation, first-time buyers (with markets that have never used television because it is too broadly targeted), removal of the core target and optimization of coverage thanks to data. The mechanics of the offer make it possible to offer dynamic programming in addition to your campaign for optimal coverage.at SAP, and Edouard Lauwick, Vice-President Operations Europe at Rakuten Marketing. If the important thing is people, the speakers tried to demonstrate what digital transformation can bring to business.
At the heart of media agencies
Data is at the heart of media agencies’ challenges, using it to better target, measure and increase attention. This is a basic trend, which affects all media. Data is at database the heart of media agencies’ challenges, using it to better target, measure and increase attention. This is a basic trend, which affects all media. Data is at the heart of media agencies’ challenges, using it to better target, measure and increase attention. This is a basic trend, which affects all media. A few days away from the IMF, the time is more than ever for preparations, even if at Winbound, the organization of Inbound Marketing France is a year-round project! For your part, future IMF20 visitor.
The preparation for the next edition
You must have learned about the program and the novelties of this new edition, a few weeks ago. But do you know the backstage of this event? Today we take you on Email Lead board to make you live IMF from the inside! Rennes, Madrid, Boston, the team is looking for speakers! February, IMF19 has passed but the preparation for the next edition is already starting!The first names of speakers have already been mentioned. No time to lose to convince prestigious speakers to be present for the 2020 edition in Rennes. In April, part of the Winbound team traveled to Inbound Leaders, Madrid. This event dedicated to marketing automation, inbound marketing but also more broadly to data and influencers was a source of ideas for conference themes.