This strategy is used to write a guest post on another site or serve as a regular article contributor to an industry publication. Content contribution helps to get your name and business out there (building E-A-T) and build relationships with other thought leaders in your field.
Like content syndication, making content contributions can help improve brand awareness and boost your site’s SEO. In addition, it’s also important to make sure that you’re contributing to high-quality sites that will give you a backlink. Otherwise, there’s no point in doing it.
One example of content contribution is submitting your articles to sites like Medium or Forbes. These two are high-authority sites with millions of monthly visitors; however, before your content is approved and posted on the site, you must register or sign up for a membership.
This is the process of making your content available on multiple platforms. This could include social media, email marketing, or even paid advertising. The main advantage of content distribution is that it helps you reach new audiences that might not have found you otherwise.
When you distribute your content, you’re database giving other people or organizations the right to use it however they see fit. They can edit it, change it, or even republish it without your permission.
In addition, there are several disadvantages, such as finding the right niche, platform, or network to distribute your content to and knowing if it’s worth the price since some of them require a membership fee.
Another disadvantage of content distribution is quite limite since you have no direct link with the customers.
Platforms for Promoting your Content
Contributing content doesn’t just happen on your website. There are actually plenty of distribution channels out there where you can get your brand’s message across.
Free platforms like Medium have 100 million monthly active users, catering to all sorts of topics like B2B marketing, startups, and entrepreneurship, to name a few. You may even own a LinkedIn account for your company and these days everyone is on it. Here, you’re free to share your posts Email Lead on your profile or leave helpful comments on posts and link them back to a relevant article you’ve published. If you’re willing to spend on your content, membership platforms like help narrow down your audience to business professionals & company owners.