Those who run a commercial retail operation tend to face major challenges that prevent them from selling more and better. If you are a retail store owner or manager, you know very well what I am talking about. There are countless challenges, whether structural, logistical or related to the retail sales team , for example, where it is common for managers to lose sleep over questions like: How do I train my sales team to negotiate and not act as “order takers”, selling only when I provide discounts? How can I teach my sellers to add value to the product in order to justify the price and still make additional sales? How can I increase my average ticket and profitability,
ensuring a healthier sales margin for the business
What can I do to not see my investment in marketing being wasted by a low sales conversion? In addition to all these internal challenges, whoever runs a retail sales operation needs to be aware of what is happening in the external world. You need to understand what the retail sales trends are , so as not to become obsolete and lose market share College and Universities Email List to the competition. That’s why I’ve gathered here promising trends in retail sales that promise to be present in all high-performance teams in 2021. Follow along! Having a market map is no longer enough Faced with the uniqueness of 2020 and the acceleration of transformations, doing an exercise in futurology has become an even greater challenge. Before, companies made their plans considering trends for retail sales in the short term, unfolded the planning into action plans and left for execution.
It was a real static map to follow for
The next five years. Nowadays, having a static map is shooting yourself in the foot, after all, the market and the indicators are changing all the time, making the place that the retail sales leader planned to be in five years from now not so promising anymore like this. As the days go by, it is common to observe that there is an increasing difference Email Lead between the map and the terrain. This happens because, while the map remains static, the terrain (read as market) is becoming more dynamic every day, making it necessary to replace the old map with a GPS, which allows making adjustments to the route whenever necessary. I have already worked on projects in which the company’s plan for five years was to multiply.