It can be challenging to master the art of website content writing for your business.
You may know what you want to say to your customers, but your website needs to provide more than coherent information.
It also needs to follow search engine optimization (SEO) best practices, and be concise, clear, and adequate to your readers’ level.
Here, we’ll take a look at everything you need to know about website content writing, from the skills to look for in a website content writer to the price you can expect to pay for solid content and how to scale content production.
What Skills Are Required For a Website Content Writer
Any content that you read on a website (including what you’re reading right now) is content.
Website content writing falls into a few different categories:
Website copy: This is the Ws Number List basic information that you need to learn more about a business. It can include the information on the home page of the website, a business FAQ page, information about the services the business offers, testimonials from customers, an about page, and invitations to reach out to the business to learn more about their services.
E-Books: Many businesses and professionals offer free or low-cost e-books to their potential customers, allowing them to learn about the services they offer more thoroughly. E-Books may also provide free resources for customers to help them begin to trust the business. For example, a personal trainer may offer a free e-book that provides a workout and meal plan for people who are considering booking personal training sessions.
Case studies and white papers: These types of content can show potential customers’ data that can generate trust in your business. When you offer your potential clients proof that what you’re doing works, lead generation can become an easier process.
Blog posts: Keeping an updated blog on a website allows business owners to touch on current topics and keep their target market informed of new developments within their company.
In addition to written website content, it’s also smart to provide your audience with other types of content they can interact with on your site.
This may include live chat options during business hours, videos, podcasts, infographics, links to your social media sites, and more.
What Does Good Web Content Look Like
The popular home chef got her start with a blog detailing life on a ranch, and today, her viewers and readers keep coming back to check out her content.
With the perfect combination of blog posts, videos, and photos, the site is easily digestible and gives readers tons of useful information.
Another example is this Email Lead customer-facing homepage from Adriene Mishler.