Don’t forget basic design principles It’s easy to get caught up in the minutiae of your design and lose sight of the big picture (or the full email). Your last task before finalizing your email newsletter’s design: double-check your template against the following rules to make sure you’re adhering to best practices regarding accessibility. Legibility. And aesthetics. Make your email responsive: any pre-design template (on campaign monitor and most other email tools) comes ready to adapt to mobile devices. If you’re starting from scratch. You’ll ne to learn how to make a responsive email.

Stay within the bounds

Stay within the bounds of the template: stretching a content zone by overfilling it is the easiest way to make your email look messy and unprofessional. If you can’t fit everything. You ne a new template or less content. Add europe email list alt text to all functional images: alt text describes the contents of images for readers who use a screen reader or have images turn off. Any functional image — one that’s essential to communicating the message in your email — should have alt text. When it comes to images that are purely decorative. Alt text is optional.

Since not all readers can view images

Present key information textually: since not all readers can view images. Keep your important messaging in the email’s text. So no one misses it. Keep font and color use minimal: emails have limit real estate. So there’s not enough room for too many styles. You don’t ne more than two fonts (one for headers and one for body copy) or three colors (one main Email Lead color and one or two accents). Use web (or web-safe) fonts: devices and email clients are design with unique presets. Which means you have two options to maintain the integrity of your design. You can use a web-safe font like arial or times new roman that comes on every device or use a web font that can be display by any device.